The Gato identity

A crystal radio finds a faint station with one fine wire touching a crystal. The mark is that moment of contact, the voice is wide panel lettering, and the colour is a tuning-eye green that no early-stage peer uses.

Guidelines (PDF)Lockup (SVG)Symbol (SVG)Tokens (CSS)Dial drawing

Logo

Primary lockup on Dial White
Reversed on Band green
The Gato mark: a fine whisker touching a crystal at one pointWHISKERCONTACTCRYSTAL
Anatomy: whisker, contact, crystal
Symbol at 64, 32 and 16 px. Below 32 px the heavier small drawing takes over.
  • Clear space: one cap height of the wordmark on every side. Minimum size: 20 px tall on screen, 7 mm in print.
  • Never lift the whisker off the crystal: the contact is the idea.
  • Never turn the crystal into a diamond: it reads as a kite.
  • Never recolour the whisker outside Tuning Green, white or ink.

Colour

  • Dial White#eef5f1Page ground
  • Tuning Green#1f9488Brand colour: the whisker, active tuning
  • Tuning Green 700#097a70Fills behind white text (5.3:1)
  • Band#0b6f66The dial band and closing fields
  • Ink#111f1dType and the crystal
  • On-Air Red#d7261eOne point per view: the live lamp

Type

Saira, set wide

Display. Width 112 to 125, weight 500 to 600, like lettering engraved on a radio panel. Capitals only for dial labels.

Radio Canada, for reading. A broadcaster’s own typeface, set at 17 px with a 1.6 line height.

Text. Weights 400 and 600, tabular figures for frequencies. Both families are OFL and self-hosted.

The tuning dial, drawn

The signature component as an engineering sheet: every dimension is a variable, every value comes from the built code.

Dimensional drawing of the tuning dial: plan view, exploded layers, lamp, tick and indicator details, variable tables